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Day Late, 100 Million Rupiah Short

Last month I pushed 30 percent off signed copies. Here’s a slightly different approach to book promotion.

This post was added on Monday, June 02, 2008 by Tom Swift at 10:26 and is filed under Reading Material.

2 Responses to “Day Late, 100 Million Rupiah Short”

  1. Brendon Etter (Jun.02 08 at 11:21)

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    Unless he had some advertising printed on the cash, I fail to see how this promoted his book.

    And, if he’s got that much cash to throw away, does he really need the book to be financially successful?

    I guess the book’s central message would be that business success results from outlandish self-promotional behavior.

  2. Tom Swift (Jun.03 08 at 07:44)

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    I’d say he purchased himself some pretty good name recognition. He got pub on CNN and in the New York Times. Even a schmuck like me mentioned his name on his blog.

    As far as motivation, perhaps he wrote the book for art’s sake. Hardee-har-har.

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